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How to beat your competition—without ever competing. [Update from Dan Sullivan]


 Strategic Coach®
 
Strategic Coach® Coach Update

WHAT'S ON MY MIND

Hi Dan,

Competing to be more successful than everyone else is a crucial part of how so many people make their way in life.

The factors that determine status all tend to be things that we acquire outside of ourselves, so during the time of your life that you're focused on competing for status, you're not necessarily focusing on improving things inside of yourself.

What if instead of competing like everyone else, you kept developing within yourself a value that's uniquely yours?

Instead of competing and selling yourself to other people, you stick to working on yourself, exploring and expanding your own uniqueness in such a way that other people find you admirable and aspire to achieve a personal uniqueness, as you've done.

This is the next stage.

This is when you're going to attract the increasingly transformative capabilities and resources of other individuals into your biggest and best endeavors, and your main activity will never be selling. All of your best thinking, decision making, innovations, achievements, and results can now be entirely focused on expanding who you've already become.

This is what other people most want to learn from you.

If you operate from the outside in, everyone else is in competition with you. But if you focus on who you really are, operating from the inside out, people will find value in you without your having to recreate who you are.

Other people might tell you that they find it useful to make outside comparisons, but in reality, you're unique, and you can't be unique and be like everyone else. You have to make a choice to do one or the other: Either be yourself and work on expanding your uniqueness, or compare your knowledge of yourself on the inside to what someone else is projecting on the outside.

This will multiply your attractiveness and value to talented, successful, and ambitious achievers who want to establish the same quality of living at the center of their own lives.

You'll no longer have to think about selling, but only about being more and more the kind of person that other people want to work with and collaborate with.

Best,

Dan Sullivan
Founder & President
The Strategic Coach Inc.

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